You’ve probably tried a lot of things before this.
I know I did.
In 2006, I lost over 70 pounds on a cyclic low carb diet. Two days very low carb, two days moderate carbs, two days higher carbs, one cheat day.
I was constantly looking up glycemic index numbers before I could eat anything. Counting carbs, counting calories, planning every meal around a rotating schedule.
It worked…until it didn’t.
I gained every pound back and then some.
In 2017, I tried again through a national weight loss chain. Counted calories, followed their program, bought their supplements because honestly it felt like they were telling me I’d fail without them.
The supplements were sweet. They satisfied the craving in the moment but kept my sweet tooth alive and fighting all day long.
I lost over 70 pounds again.
And gained it all back again. Plus more.
The problem was never effort. I worked hard both times. The problem was complexity and cravings.
Every plan I tried handed me a complicated set of rules and then left me alone with my willpower.
And willpower always loses. Because willpower is a feeling. And feelings change.
What I needed wasn’t more information or more willpower. I needed a simpler decision.
Every time you have to make a choice about food, you spend mental energy.
That constant negotiation is exhausting. And exhausted men make bad decisions.
This reset eliminates the negotiation. For 30 days you are not going to think about food.
You are going to follow a plan so simple that the only real decision you have to make is how you want your eggs cooked.
When you remove the decisions, you remove the failure points.
And when you remove the failure points, something starts to happen that no diet has ever given you before.
You start to trust yourself again.
You prove that you are the kind of man who finishes what he starts.
Most men with 100 pounds to lose have stopped believing that about themselves.
Years of starting over on Monday will do that to you.
This reset is how you start building that belief back one day at a time.
The rules are simple.
The food is simple.
The only thing required is that you follow the plan exactly as written for 30 days.
That’s it. That’s the whole secret.
